If you were hoping to be able to see 3D movies and videos on your iPhone, think again. Although the iOS 5 will come with 3D technology capabilities, it is being reserved for publishers and advertisers. Basically, iPhone owners will be hit with tons of commercials and advertisements in 3D format, but they won’t be able to do much else with their graphics cards. The news is certainly disappointing, but it seems like this is just one more trick Apple has up its sleeve in order to entice consumers to purchase the iPhone 5. Besides, how else would Apple be able to get technology fans to invest in its next generation of products if it constantly updated the older models to have the same features?
The iAd platform is extremely popular with publishers targeting iPhone and iPad owners. Instead of building ads that are used for the web, full length commercials can be embedded in apps. Out of the nearly 400,000 iPhone apps that are available for download, the vast majority of them feature some type of advertisement. Whether a company chooses to include a link to its official website, or program its apps to periodically play advertisements, Apple is winning all the way around.
Advertisers might be excited about having the ability to showcase 3D graphics, but users might continue to ignore their efforts. ‘Ad blindness,’ as its called on the web, has moved to mobile devices. No matter how hard businesses try, users will continue to buy only when they are completely sold.
